grumble

The baseball playoffs are running a Bud Light ad that makes it look like Babe Ruth was actually pointing at a beer vendor in the stands when he supposedly called his homerun in the 1932 World Series. Even when Budweiser has a clever (or, in this case, possibly clever) idea, and they don’t overload it with smarm and jiggle, they still manage to offend just by being so damn lazy. You can tell that Woody Allen and Orson Welles had a blast capturing the look of old documentary footage in Zelig and Citizen Kane, but this Bud Light thing just looks like shit. The ad-men were content to just shoot it in B&W, cut out a frame here and there to make it jumpy, and draw some scratches on it that don’t even remotely look like the product of time. Maybe they’ll put more heart into it when they do an ad showing Morgana running out to give Ty Cobb a buss on the field…